The magic of Moleskine
I rarely go anywhere without my moleskine notebook these days. And it’s funny because I’ve been trying to get in the habit of carrying a pocket notebook for years- after all, inspiration (that inconsiderate bastard!) strikes when you’re least expecting it. But somehow I’d always manage to leave the damn things behind. With the moleskine though it’s different- being just the right size with just the right amount of pages that makes it an almost logical addition to the contents of my bag. And I think part of the reason I’m so enamoured is because the first five pages are dedicated to frantic scribbles from Semi-Permanent- the best to inaugurate an ideas notebook, n’est-ce pas? More about how Moleskine’s gets its branding right here.
ASB’s ginormous brand promise- but can they follow through?
My sister’s been trying to get me to switch to ASB for the last four years. I wasn’t quite ready to give her the satisfaction of being right, despite my growing irritation at ANZ’s callousness and poor customer service. But I’ll admit, I’m susceptible to good advertising. Watching people running in throngs to switch banks was the last straw for me. I went ahead and signed up to switch banks.
Funnily enough, ASB dropped Droga5 weeks after the ad was launched. But no big deal, right? I wasn’t really there for the ad…that just got my attention. In reality it was about ASB’s superior offering and better customer service. The procedure itself was pretty breezy (after all ASB’s key selling point is about making it “hassle-free”); details were exchanged, appointments were made, it was all very prompt and smiley. But after I walked out the door? Not a peep. Almost two weeks after opening an account I’m still waiting on tenterhooks, with the vague promise of a follow-up letter. A letter? For a bank that’s so onto it in terms of social media (they started following me the day I tweeted about the ad) even this seems a bit dated. How difficult would it be to send a follow-up mail to keep customers up-to-date with what’s happening regarding the switch-over? Changing banks is finicky business, we want to be reassured that we’ve made the right choice. What use is a customer service rep signing off her mail with “We look forward to making all your banking easier” after I plug in my details for the first time, and then completely disappearing off the face of the earth?
Tsk, tsk ASB, I thought you were better than this.
Find me elsewhere
