copywriting is an art, no doubt. and think of all the great timeless slogans out there that started life as part of an ad campaign and now have been immortalized upon entering common vernacular. i especially love when a slogan gets taken and adapted, like for memes. “keep calm and carry on” is probably the perfect example. at work we’ve got a handy “keep calm and have beer” to remind everyone of their friday priorities.
check out this interesting article on creative review on “the best slogan ever”.
and incidentally, when you’re slogan is appearing on condoms, you know you have a winner.
a portion of a red dress was fluttering down from the balcony above mine. thought it would make an interesting shot. i’m really into the whole minimalism in photography- think it can be quite poignant and one of the best examples of less is more! i’m definitely going to be exploring this territory further.
some stunning posters to promote the 2012 paralympic games in london. more deets here.
Creative Directors: Simon Butler, Geoff Smith
Copywriter: Chloe Grindle
Art director: Michael Thomason
gorgeous short films made by director gustav johansson to promote studying abroad with EF international language centers. each film has a different typographic style to best represent the vibe of the city its advertising. check out the rest of the videos here.
i have to admit i was skeptical when anya ayoung-chee turned up at project runway claiming she had learned to sew in just four months. but she’s won me over, not only due to the unusual clothes that she makes (patterns!) but also because of her own incredible sense of style. it takes balls to walk around with a half-shaved head! cassie did it for a bit and it looked pretty neat, but anya takes it to a whole different level. it’s also noteworthy that she’s making a promising career for herself after winning miss trinidad and tobago universe 2008 and putting the whole sex tape scandal behind her. i’m pretty excited to see where her career as a fashion designer takes her!